Week 8 – E-Marketing

I am going to use two search engines to see the ease or not so ease of accessing Argos.co.uk, my chosen website using key themes.  These are Google and Ask.

 

I have been asked to pay particular attention to ‘paid for’ results.  These are results which appear on the far right within your search engine in a separate column and you would pay the likes of Google or Ask for this privilege, and it can be rather expensive if the ad is clicked constantly.  Sponsored links or paid ads what ever you want to call it can slo have a background colour, the main ones are light blue and a light yellow colour.  In simple terms you are paying Google and Ask.  In return whenever a search engine users types the likes of ‘Toys, Furniture, Games Console etc’ into the search engine facility it relates the paid for ads with the key word the user has typed.  You may even say that it is pushing a website up the ranks, so that it has a better chance of someone discovering it, creating more traffic and in return hopefully more sales and generating extra revenue for a company such as Argos.

 

 

I typed ‘toys’ into the Google search engine and then clicked return.

 

 

The above shows the results of my Google search.  The sponsored links are located at the top and far right as I have shown.  Argos is the 2^nd option down the sponsored link ads for ‘toys’.

 

 

Amazon was 8^th in the sponsored Links as shown above.

I am now going to try Ask search engine using exactly the same search, to see if the results change.

 

 

I have typed the identical search from Google into Ask.

 

Argos are attracting more customers by placing their ads on Google.  It enables them to connect with potential customers and they only have to pay when someone clicks on their ad, there is no charge for the ad being displayed.  It is a simple process, Argos would create ads, chose keywords, this would be words or phrases related to the business.  There ad would then appear on Google using one of Argos’s chosen keywords, this ad may appear next to the search result and in return advertising to an audience which is interested in a particular product/service.  The customer/potential customer can click on your ad to find out more or make a purchase.